Why?
Sir Edmund Hillary has many legendary quotes to his name, but perhaps my favourite is the one he gave in response to the not at all clichéd question "Why did you want to conquer the highest peak on Earth?":
Because it was there!
For some time now, we have been thinking about dreaming something bigger and bolder. We've climbed many hills, mountains and ascents. No doubt there have been some deep valleys, but we have grown stronger and more experienced in the process. We are ready for the challenge.
Our Mount Everest is to create an agency with a path to the top. The last year has been spent planning, laying the groundwork, building base camp, assembling the team, acclimatising, and in 2024 it's time to summit!